What we write about
Three lanes. First: workflow observations. The recurring shapes we see across B2B operations teams. Cross-system reconciliation between Salesforce and the ERP. FNOL triage on an insurer's Monday queue. Lease abstraction for a property team buried in PDF clauses. Prior-auth packet assembly. Top-of-funnel CV screening. The unglamorous workflows nobody pitches at a keynote but that pay back fastest. Second: methodology. The four-question scoping filter, the three escalation patterns, the audit-log fields that survive a regulator's reconstruction test. Third: opinions on pilots, multi-agent systems, and vendor selection. The category is full of bland takes and a few confidently wrong ones, and we have a specific view.
Why an org as author rather than a named person
Synarsi's insights are bylined to the organisation, not a named individual. Not modesty, not branding. Every article reflects a view we will defend on a client call, in a procurement document, or in front of an auditor. That view is the team's, sharpened by the workflows we have shipped, not one writer's opinion piece. If an article says "seven in ten AI ideas die at our four-question filter", that number comes out of the engagements, not one person's head. Bylining the org keeps the writing accountable to the work.
When we add named contributors, we will swap in human author profiles per article. Until then, the entity behind every byline is the consultancy, and the publisher and author for schema purposes are the same Organization entity. No ghost-written individual, no fake expert headshot, no LinkedIn profile we quietly retire when a contractor leaves.
What you can ask us
If you have a workflow that costs your team hours every week and you can describe it in two sentences, we want to hear about it. Even if you are not ready to engage a consultancy, a fifteen-minute conversation usually answers the most useful question for free: is this an agent problem, and if so, what is the simplest shape that ships? Start a conversation here. Bring the workflow name, the systems it touches, and a rough hours-per-week number.
Where to find our writing
All our insights live on the /insights/ hub. We publish roughly weekly during launch ramp-up, then settle to two-to-four articles per month. Articles are written for the operator and the buyer, not for the slide.
About the consultancy
Synarsi was registered in May 2026 as a global English-speaking agentic AI consultancy. We work with B2B teams of 50 to 500 people in any industry where there is manual, repetitive, judgement-heavy operations work to replace. The /about/ page covers what we believe and what we will not do. The /methodology/ page covers the four-phase build pattern. The /industries/ hub covers how the same patterns adapt to each industry's binding constraint: HIPAA in healthcare, the auditor's test in banking, line-down risk in manufacturing, the FNOL queue in insurance, and the same logic in every industry not on that list.